EFFECT OF CUSTOMER SATISFACTION MEASURES ON A SUPPLY CHAIN
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This paper concerns with a survey study considering customer satisfaction requirements in a supply chain. The model analyzes the effective satisfaction measures of the customers on supply chain. The decisions made here help to determine the profit provider satisfaction measures. A case study illustrates the applicability of the proposed mathematical model.