SENSE, DIALOGUE AND EXPERIENCE: IMPROVEMENT OF EDUCATIONAL EFFECTS BASED ON CONSUMER BEHAVIOR MODEL
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Abstract
The purpose of this study is to explore how schools can improve educational effects under the impact of the new communication environment. Based on the analytical framework of the SICAS model, a model of consumer behavior, the research explores the new ecology of educational subjects, educational content, educational methods and educational evaluation. The research holds that a new path for improving education effect can be effectively constructed by scientifically integrating the new media platforms, giving full play to the value of digital channels and rationally using information technology. Based on the guidance of the SICAS model, this paper proposes five links, Sense-Interest & Interactive-Connect & Communication-Action-Share, establishes a new communication ecology from Sense to Share and builds a whole-course, whole-period and panoramic education scene, so as to enhance the continuity and adhesion of educational dissemination and improve the educational effect. The study found that it is of practical significance to pay attention to and explore the cultural expression of education connotations and forms in cyberspace and the hidden concern of its value, and it is also the direction of future research.